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A personalised access to the beach unless the lack of infrastructure for accessibility…

Cannes, very nice city to chill out on the beach. The festival has created a private area on the beach to welcome all the participants. Facebook, Youtube and other big brand as well. I was very happy to see that we could manage to access the Facebook beach by using a lift for Joke. The Cannes Lions organisation team did also a big effort to welcome Joke at the Young Innovation Lions Party. Unfortunately, they did not have the infrastructure to give easy access to the beach. However, they provided a very personalised service 😉 and we have enjoyed the party together. Being “human” is definitely part of making our world more accessible….

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